For a while I wasn’t sure if I’d join the whole Instagram movement. I didn’t quite see its purpose for me personally. At the same time I was also thinking about doing outfit posts. But more along the lines of my blog: about style (and perhaps a bit of interiors and photography) in a not so serious tone. I enjoy playing around with images and making collages, so I thought I’d want to incorporate that aspect, too. With all that in mind my Instagram alter ego was born.